Your Independent Assessor.

With over 25 years in digital marketing, including successfully founding and operating a leading B2B digital marketing agency in Sydney, I understand both sides of the client-agency relationship.

A smiling middle-aged man in a navy suit, light blue shirt, and patterned tie, standing indoors in a modern office building with glass walls.

Jason West

Why I'm qualified to assess your digital marketing:

I've been the agency delivering services to clients. I've experienced the challenges agencies face, the temptations to over-promise, and the pressure to show positive results even when campaigns underperform. This inside perspective helps me identify when agencies are genuinely delivering value versus when they're creatively presenting mediocre results.

I've also been the client hiring agencies. I've experienced frustration with unclear reporting, misaligned strategies, and the difficulty of evaluating performance without independent expertise. I understand exactly what you're going through.

Most importantly, I have no conflicts of interest. I don't compete for your agency business. I don't earn commissions by recommending specific agencies. My only interest is providing you with accurate, objective assessment of your current situation.

Professional Qualifications:

  • Masters of Applied Statistics | Swinburne University

  • Diploma of Financial Markets (FSIA)

  • Certified Digital Analyst (DAA)

  • Google Certified Digital Analyst

  • Google Analytics Individual Qualified

  • Salesforce Certified Consultant

  • Agile Project Management Practitioner

  • Specialist Qualifications in Predictive Analytics and Web Analytics

Experience Highlights:

  • Successfully founded and operated a leading B2B digital marketing agency in Sydney

  • 25+ years analysing digital performance across hundreds of businesses and industries

  • Designed and implemented digital strategies for clients across multiple countries

  • Co-founder of in/Thread, providing strategic digital B2B lead generation.

  • Reviewed digital strategies and agency performance for businesses from startups to multinationals

My mission is simple:

Digital performance clarity should be accessible to every business owner. You deserve to know whether your digital marketing investment is driving genuine business value - or just generating impressive-looking reports.