When it comes to buying a business, information is key.

Traditional financial statements only tell part of the story - digital infrastructure, online presence, and data assets can make a big difference to what a business is actually worth and what it could achieve.

Don’t let surprises destroy your investment.

You've found the perfect acquisition target. The financials look solid, the seller is motivated, and the price seems fair.

But have you seen what's hiding beneath the surface of their "strong online presence"?

The average cost of post-acquisition digital problems runs between $50-150K in unexpected remediation work - problems that could have been identified before you signed.

That "valuable customer database" might be 60% inactive contacts. The "successful e-commerce platform" could be built on outdated technology requiring immediate six-figure investment.

The "engaged social media following" might be purchased followers with zero commercial value.

The complete digital picture.

NetAppraise provides independent, expert digital marketing due diligence that reveals the true state of a business's digital infrastructure and performance before you commit your capital.

Armed with professional digital analysis, you can confidently adjust offers based on identified risks, outdated technology, or inflated performance claims. My reports provide objective evidence that supports rational pricing discussions and protects you from overpaying based on seller optimism.

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FAQ

  • We understand acquisition timelines are often tight. Our Quick Digital Health Check can be completed in 5-7 days for preliminary assessment. Comprehensive assessment reports typically requires 10-15 business days, though we can accommodate urgent situations with appropriate notice.

  • We provide sellers (via their advisors) with a simple checklist of access requirements: website analytics, social media insights, customer database exports (anonymised), and marketing platform dashboards. Most information is view-only access and doesn't disrupt business operations.

  • Our reports complement financial, legal, and operational due diligence. We provide standalone assessments that clearly identify risks, required investments, and opportunities in language that your advisors, lawyers, and accountants can easily incorporate into their analyses.

  • Yes, that's precisely our purpose (but not our desire). Whether it's unsustainable customer acquisition costs, technical infrastructure requiring massive investment, or digital performance that's dramatically overstated, we identify material issues while you still have negotiating leverage.

  • Reluctance to provide digital transparency is itself a red flag. We can conduct limited external analysis based on publicly available information, but comprehensive assessment requires access. Sellers serious about transactions understand that buyers will require digital due diligence. If the seller is unable, or refuses, to provide the required information then, of course, we will refund your fee in full.

  • While NetAppraise focuses on pre-acquisition assessment, our Report package includes post-acquisition optimisation roadmaps. For ongoing implementation support, we can refer you to trusted digital specialists.

  • Yes, most digital marketing principles apply across industries. We've assessed businesses in manufacturing, retail, professional services, technology, healthcare, and more. Each industry also has unique digital considerations, which our analysis addresses specifically.