Maximise your exit value with a story that traditional statements can’t tell.

You've built a successful business with strong digital infrastructure, a loyal online customer base, and efficient marketing systems. Your accountant has provided a valuation based on traditional multiples, but something feels wrong - those numbers don't capture the real value of what you've created.

You're probably right.

Traditional business valuations often treat digital assets as intangible afterthoughts, potentially leaving $300-500K on the table in businesses valued at $2M+.

Your optimised customer acquisition systems, valuable data assets, and sophisticated digital channels represent genuine business value - but only if you can prove it.

Modern buyers understand that digital assets drive business value. The challenge is proving exactly what those assets are worth. NetAppraise documents the digital value that justifies premium pricing

Support Higher Asking Prices with Data

By commissioning your own assessment, you control the narrative and demonstrate transparency that builds buyer confidence. Walk into negotiations with professional documentation of digital value that buyers can't dispute.

NetAppraise provides a professional, independent digital marketing appraisal that documents and quantifies your digital value, supporting higher valuations and stronger negotiating positions.

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FAQ

  • Ideally, 3-6 months before listing. This allows time to implement any quick-win optimisations we identify and ensures documentation is ready when buyers start asking questions. However, we can work with any timeline, including supporting businesses already in negotiation.

  • If your business has genuine digital value that isn't captured in traditional valuation methods, yes. We typically identify $200K-500K in documentable digital value for businesses with $2M+ traditional valuations. The ROI on our assessment is typically 50:1 or higher.

  • We provide a simple checklist, but typically need access to: website analytics, social media insights, customer database (anonymised), marketing platform dashboards, and digital asset inventories. Most information is readily available from your existing systems.

  • Provide it to your business broker and accountant to support listing price recommendations. Share it with qualified buyers during due diligence to answer digital questions professionally. Use it during negotiations to defend your valuation with objective evidence.

  • We identify issues while you still have time to address them before listing. If we find concerns, we provide recommendations for remediation. It's far better to discover and fix problems before buyers find them and use them to negotiate down.

  • While NetAppraise focuses on assessment and documentation rather than implementation, we identify specific optimisation opportunities and their estimated value impact. For implementation, we can refer you to trusted specialists.

  • Traditional valuations typically miss 30-70% of digital value. If your business has significant online presence, digital marketing systems, customer databases, or e-commerce operations, a digital asset valuation complements rather than replaces traditional methods. It fills critical gaps.